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MAY/JUNE 2017
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Board Commentary
Merriam-Webster’s definition of stewardship outlines what it means to be a steward. As farmers and ranchers, we have many resources entrusted to our care. Probably more than any other profession, we constantly work with natural resources, accepting the responsibility to provide food today while enhancing productivity for future generations. - On page 6
Association Commentary
RAAA made progress in a number of key areas as well. The collective work of the Red Angus membership, Board of Directors and staff is paying dividends. Breed momentum is strong. We will provide final, fiscal yearend numbers on various aspects of breed advancement and Association progress during the next several months. - On page 8
Marketing Update
You already know the value of the tag. The amazing foresight that RAAA had in the early 1990s to identify Red Angus-sired calves has come into its own, becoming the largest identification program of its kind in the beef industry. - On page 10
Member Services Update
THR Billing Changes Coming in 2017-2018 Fiscal Year Total Herd Reporting is based on the active females at 16 months of age or older on your inventory at the time of billing. The time of billing depends on the calving season of the female. For example: Spring THR is billed in July, and Fall THR is billed in December. - On page 14
RAFI Support Ensures Strong Future for Red Angus
The Red Angus Foundation, Inc. is a dynamic, tax-deductible organization supporting juniors, education and research for Red Angus stakeholders. It was first established in the mid-1990s, and its mission and scope was expanded in 2010 by the Red Angus Association of America. - On page 18
JRA Update
Anna Behrens of Norwich, Kansas, is the daughter of Bryan and Vonda Behrens. She graduated from Norwich High School and will attend Kansas State University this fall, majoring in animal science. After college she plans to attend medical school and study pediatrics. - On page 20
How Much Does CED Influence the HerdBuilder Index?
Occasionally, Directors and staff hear comments regarding EPDs that aren’t quite accurate. RAAA is committed to objectively describing cattle and utilizing economically sound, scientific principles in genetic evaluations. Therefore, it is important to debunk myths or misnomers so our membership and stakeholders are accurately informed. - On page 24
Plan Ahead to Capitalize on Marketing Opportunities
Before investing in a program, ranchers should also consider what their buyers require and which programs are driving the highest premiums. While that may be a moving target in a less-than-steady market, our customers and consumers are requiring more information on the products they purchase. - On page 26
Stewardship - Settrini Style
An agriculturist in the beautiful foothills of California’s Salinas Valley is taking stewardship to a whole new level. Celeste Settrini says that she doesn’t believe there are enough people sharing the story of agriculture. - On page 30
Red Angus Leader Darrell Schuler Remembered, Celebrated
“When Dad became president in 1986, the Association – due to various issues and not unlike many of the ranchers in the 1980s – was essentially broke,” recalled Darrell’s son Butch. “So broke, in fact, that the soon-to-be ex-executive secretary was paying operating bills on the Association’s behalf with a credit card carrying an outstanding balance. - On page 34
Committee Extends Call for Board Nominations
Members who have a vision for the future and a desire to cultivate the business of the Red Angus Association of America will have the opportunity to run for the Board of Directors this September at the National Red Angus Convention in Colorado Springs. - On page 38
Sale Reports
Lot 67, LSF BRA Night Calver 6704D, sired by LSF Night Calver 9921W and out of a Brown JYJ Redemption Y1334 daughter, sold for $6,250 to Roger Moran of Troy, Missouri. Lot 72, LSF H2R Profitbuilder D606, sired by H2R Profitbuilder B403 and out of a Brown Commitment S7206 daughter, sold for $6,250 to High Ridge Red Angus of Russell, Iowa. - On page 42
Member News
Throughout her life, Miriam was involved in many activities and hobbies and was very passionate about everything she did. She was very involved in her sons' school activities and never missed any of their sporting events. She enjoyed bird hunting and raising bird dogs with her boys. - On page 52
National Show Update
Complete Red Angus show rules, entry information and a list of national and regional shows are available at redangus.org/calendar/red-angus-shows/information.. - On page 55
Welcome to our Newest RAAA Members!
FM RED ANGUS DUDLEY AND MARILYN MACKEY 8466 N US HWY 14-16 GILLETTE, WY 82716. - On page 56
Calendar of Events
1 Final Ad Reservation/Editorial Deadline for July/August ARA Magazine. - On page 64

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