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February 2015
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Board Commentary
Genetics – a whole scientific realm that we talk a lot about. As in, "Boy, I'd like to have more of those genetics in my herd," or "Those are some great genetics!" or, especially after a long family gathering, "Genetics can really bounce in funny ways . - On page 6
Association Commentary
The 2015 Red Angus spring bull sale season promises to be exciting. The excitement began during the 2014 fall season when Red Angus began printing a pair of science-based selection indices and continues to build momentum as the season progresses. - On page 8
Marketing Update
Consistent choices made from diligent preparation prior to arrival at the sale are key. Before selecting bulls to move your cowherd in a desired direction, you need to have a marketing end-point in mind. Simply stated, to move forward you first have to know where you’re going. - On page 10
Member Services Update
Two of the most important times of the year just happen to co-exist for most operations - calving season and bull sale season. These seasons are both timeconsuming, economically significant and chaotic. To make both a smooth process, don’t forget to take advantage of all options and opportunities provided to you by RAAA. - On page 16
The Ranchers’ Guide to EPDs
Based on the concept of Economically Relevant Traits (ERTs), producers are equipped with tools that allow for selection on traits that directly impact profitability. These tools simplify the selection process, and arm producers with the ability to better identify range bulls whose genetics will more positively impact profitability. - On page 19
Rancher-Trusted EPDs.
EPDs are only as good as the data used to calculate them. This fact led Red Angus to implement Total Herd Reporting (THR) over two decades ago, and Red Angus continues to be the only breed association to mandate THR for the collective Red Angus cowherd. - On page 21
Cowherd - Building
Placing selection pressure on traits that will have a direct impact on your marketed product (weaned calves, yearlings, carcasses sold in the meat) can certainly increase your revenue on a per-calf basis. However, in order to achieve the higher goal of increased revenue per cow exposed, selection pressure must be placed on cowherd-building traits. - On page 22
Traits
Red Angus’ Stayability (STAY) EPD is a selection tool to improve overall cowherd efficiency through reducing replacement rate. Cows that stay productive, are problem free and last longer mean a larger percentage of heifers can be cash cropped, instead of developed as replacements. - On page 23
Traits that add weight to your bank account!
Realizing the vast majority of commercial operations’ revenue comes from the sale of pounds, Red Angus strives to provide industry-leading genetic predictions for growth. This can only be achieved through the implementation of Total Herd Reporting. - On page 24
Bred-in Carcass Value...
This demand is driven from consistent feedyard performance combined with reaping premiums from value-based grids. Furthering the mission of providing genetic predictions that directly impact producer profitability, Red Angus recently added Carcass Weight (CW) and Yield Grade (YG) to its arsenal of ERTs. - On page 25
Carcass-Trait Concentration Pays Off on Payday
by Teres Lambert for American Red Angus Magazine. - On page 28
Top Genetics and Smart Management Equal Superior Beef
The grid allows Andersons to reap the rewards of their concentration on carcass traits, and they are singing the praises of it. The Choice+ Grid paid Andersons a premium for cattle that graded upper two-thirds Choice with additional incentives for load lots of cattle that graded a high percentage Choice and Prime. - On page 38
Genetics, Management and Environment Contribute to Bull Fertility
Genetics, Management and Environment Contribute to Bull Fertility. - On page 44
If you Show, be in the Know!
• Please make sure you have a registration certificate for all show animals! If you do not have one, please contact the National Office. Registration papers are required during the check-in process.. - On page 60
Employee Wages Too High?
Why do people work where they do? It may be because of the location of the job. Maybe it’s because of the people they can work with, or the flexibility of the work schedule. There are many intangibles that may attract someone to your ranch to work. However, one important factor is the compensation that one earns from employment. - On page 68
Body condition score at calving is the key to young cow success
Research data sets have shown conclusively that young cows that calve in thin body condition but regain weight and condition going into the breeding season do not rebreed at the same rate as those that calve in good condition and maintain that condition into the breeding season. - On page 80
Red Angus Young Stockman Program
“I think the Young Stockman Program is an excellent time to start the New Year off right spending quality time with JRA members while still learning about different aspects of the beef cattle industry,” said Rachel Davis, JRA President of Montpelier, Va. - On page 98
Sale Reports
5L “Right for the Times” Fall Bull Sale November 6, 2014 Sheridan, Montana 103 Red Angus Bulls................................$6,689 46 “Profit-Plus” Black Red-Carrier Bulls......$5,717 3 Charolais x Red Angus Hybrid Bulls............$3,667 Lot 1, an April 2013 son of 5L Advantage 3267-221Y, topped the sale, selling to Croissant Red Angus of Briggsdale, Colo. - On page 128
Welcome to our Newest RAAA Members!
ALT FAMILY FARMS 22286 W 74TH ST SHAWNEE, KS 66227 JEFF AND DARCY BLACKWOOD BLACKWOOD CATTLE CO. 1886 BUFFALO ROAD MILTONVALE, KS 67466 AUSTIN SCHWEITZER & BRETT STUTZMAN S & S RED ANGUS 903 7TH MILFORD, NE 68405 LEROY HAYES A L HAYES RED ANGUS 40469 RD 724 CAMBRIDGE, NE 69022. - On page 132
Sales & Events
February 1 Final Ad Reservation/Editorial Deadline for March ARA Magazine 1 Frey Angus Ranch Production Sale, Granville, ND 3 Twedt Red Angus Annual Sale, McHenry, ND 5 Black Hills Stock Show Red Angus Show & Sale, Rapid City, SD 6 Badlands Genetics... - On page 140
Advertiser Index
3K Land & Cattle Co ..........................131 5L Red Angus................................99,135 ABS ......................................................11 Accelerated Genetics ..........................13 Andras Stock Farm........................46,142 Angelo Cattle Company .....................134 Angus World ......................................138 Arrowsmith Red Angus ........................47 Atkinson Reds ......................................77 Axtell Cattle Co..............................68,136 Bachman Cattle Farms................121,141 Badlands Genetics Plus . - On page 142

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