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SEPTEMBER 2015
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Board Commentary
It seems there are facts aplenty lately about Red Angus - from heat tolerance to the great demand and high prices that Red Angus cattle are bringing. These are studies that can't be argued. Third parties are looking and wondering what it is about this breed. - On page 6
Association Commentary
The Red Angus Association of America (RAAA) has long recognized that commercial beef production is a key segment of the beef industry. That has directed more than just casual conversation amongst the membership - it has become a focal point of their programs designed to assist cattlemen in garnering the added value of Red Angus genetics. - On page 8
Marketing Update
You can go to your favorite ice cream parlor that offers 31 flavors of that cold, sweet, treat. You can go to the pop machine at the local convenience store and get about any flavor of drink you want. Diet, you say? A shot of cherry in that Dr. - On page 12
Member Services Bulletin
As we transition into REDSPro all understand that struggle and questions will happen at some point. Please DON’T hesitate to contact us with questions. We are here to help! Step-by-step tutorials have been created and are available under the Help tab. Also, online tutorials can be set up to help with any portion of the process. - On page 14
Red Angus Marketing Opportunities
For producers who verify their calves as Red Angus, the doors open to a variety of marketing opportunities where buyers, feeders and packers are seeking Red Angus-influenced cattle. - On page 22
RAAA Implements Aggressive Feedlot and Carcass Data Collection Plan
While Red Angus cattle have earned a solid reputation as being the commercial producers’ breed of choice when building a profitable cowherd, the true versatility of Red Angus is shown when the steer mates excel in the feed yard and garner substantial premiums when sold on the grid. - On page 32
Video Auction Research Quantifies Value of Red Angus Cattle
Breed description of the calves were categorized into five groups: English, English crosses, English-Continental crosses, Black Angus sired out of dams with no Brahman influence, Red Angus sired out of dams with no Brahman influence, and Brahman influenced. - On page 40
Davis Knows Value of Putting the 'Red' in 'Red Angus'
Superior Livestock Auction's western representative Jim Davis is no stranger when it comes to marketing Red Angus-influenced calves for his customers. He has worked with the Red Angus Association of America's (RAAA) commercial marketing team for the past 15 years selling good Red Angus feeder cattle 'The Superior Way'. - On page 54
Summit Inspires Insight into Consumer Selections
With the changing dynamics of our world, there has never been a more critical time for ranchers to increase their connection to the consumer. Families are demanding higher quality products with transparency in how their food is raised and handled along the journey to their dinner tables. - On page 66
2015 Round-Up - From the Badlands to the Bison
Day 1 - June 22, 2015 Round-Up kicked off in Bismarck, N.D., when attendees left Bismarck and headed to Belfield, N.D., where they toured MBI Oil and Gas LLC. Chuck Steffan gave a tour of a training center for train new employees. - On page 74
A special THANK YOU to all of theseĀ  Round-Up Sponsors and Hosts
Chain Ranch CR Cattle Company Cross Diamond Cattle Co. Double S Farm Dry Creek Angus DV Auction JK Red Angus Kansas Red Angus Association Klompien Red Angus Kniebel Cattle Company Laubach Red Angus Ludvigson Stock Farms Majestic Meadows Mark, Becky &... - On page 78
The Junior Red Angus 2015-2016 Board of Directors
(L to R): Jaclyn Ketchum, Plevna, Mont.; Kacey Koester, Steele, N.D.; Madelyn Mushrush, Strong City, Kan.; Joseph Groce, Lexigton, N.C.; Genna VanWye, Atlanta, Ill.; and Anna Miller, Linden, Calif.. - On page 78
How to Continue the Ranching Legacy
Further, this continues a steady trend of increases over the past 30 years. This should be an alarming statistic as it means that over the next 10 to 15 years a large amount of ranchers will retire, or at a minimum, have a significantly reduced role in the family ranch. - On page 80

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Charli Crawford
charli@redangus.org

Editorial:
Tracey Koester
tracey@redangus.org

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Kevin LeMaster
kevin@redangus.org

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