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08-23-2017
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Board Commentary
This issue of ARA focuses on the common theme of commercial marketing and the Red Angus Feeder Calf Certification Program. I want to share a little background on the program to establish the significance of FCCP and its recent growth. - On page 6
Association Commentary
First, and most important, they stay healthy throughout the feeding period, with minimal sickness and zero or very little death loss. Next, they grow fast and efficiently in the feedlot and produce a large number of saleable pounds at harvest. Third, superior cattle produce high-quality carcasses, with a high percentage of Choice and Prime grades. - On page 10
Marketing Update
Loosely borrowing a quote from the Eric Church song, “Record Year,” I penned the title of this month’s Marketing Update. Though Mr. Church is addressing a lost love in his song, I am using the title to thank all of you who have chosen to add value to your calf crop through the Feeder Calf Certification Program and Allied Access programs. - On page 14
RAAA Hired New Communications Coordinator
“We are pleased that Brandi is joining our professional staff at Red Angus,” said Tom Brink, RAAA CEO. “Brandi has the knowledge, experience and motivation to help take our communications program to the next level. She is committed to seeing cow-calf pro ducers. - On page 24
Member Services Update
The National Cattle Evaluation is the biannual process through which RAAA calculates EPDs for animals in the RAAA database. To ensure inclusion in the NCE, please provide all data possible. For Spring calves, if weaning weights and data are not available yet, it will be included in the next NCE run. - On page 30
Passion with Purpose Delivers Pay Weight
The husband-wife team of Jon and Patty Tebelius exemplifies the passion of Red Angus cow-calf producers nationwide. Their ranch, located in central North Dakota near the town of Bowdon, faces environmental challenges from cold, harsh winters to hot summer droughts. - On page 36
Red Angus EPDs – Ranch Tested, Feedlot Trusted
RAAA believes in the science behind its genetic selection tools and can validate their reliability with multiple examples demonstrating EPDs’ effectiveness. While data points for birth, weaning and yearling weights are abundant and easily gathered, researchers must prepare a more in-depth plan to collect carcass information. - On page 48
Do All the Different Programs Pay?
With most of the summer video sales wrapping up over the next couple of weeks, it is safe to say, “Program cattle work!” From the producer to the auction company, industry professionals agree that program cattle paid dividends throughout the summer and, in many cases, substantial premiums. - On page 58
Key Management Strategies Add Return on Investment
Fundamental practices – such as ear tagging, vaccinating and castrating – can add a substantial return on investment to feeder calves on sale day. Buyers recognize the trickle-down effect that these practices have in identifying quality genetics and bringing healthy cattle to the feed yard. - On page 72
InspiRED to Lead: 2017 JRA Round-Up
InspiRED by Agriculture The regions visited in South Dakota and Iowa are ones that put a heavy focus on agriculture. During the week of Round-Up, juniors had the opportunity to learn and explore fields of agriculture that they may not deal with on a daily basis. - On page 80
RAAA Year in Review
The Red Angus breed has gathered a strong head of steam and the rapid growth that has been occurring for some time was nothing less than stellar during the recently completed 2016-17 fiscal year. Large increases in registration numbers vaulted Red Angus into a virtual tie as the third largest beef breed in the U. - On page 88
Member News
Her typical day begins before sunrise, working on projects for her clients or communications for the Red Angus Association of America. Depending on the time of year, she is either helping calve their Red Angus herd in the fall or their commercial. - On page 96
Welcome to our Newest RAAA Members!
VALENTINE FARMS RICHARD & DEBORAH JOHNSON 2687 MORIAH ROAD OAK HILL, OH 45656. - On page 100
Calendar of Events
13-15 National Red Angus Convention, Colorado Springs, CO 14-22 Mushrush HerdBuilder Online Heifer Sale 23 McPhee Red Angus Bull & Female Sale, Lodi, CA 23 Paul Fehrman Family Complete Dispersal, Madison, SD 29 Jeffries Red Angus, Checotah, OK 30 J-6 Fall Harvest Online Sale 30 Leddy Hereford & Red Angus Dispersal, Twin Brooks, SD. - On page 108
Advertiser Index
3K Land & Cattle Co ............................99 5L Red Angus................................69,103 9 MIle Ranch ........................................17 ABS ......................................................11 Accelerated Genetics ..........................13 Adams Angus Ranch............................97 AgBotanica ..........................................84 Agri Affiliates, Inc. ..............................100 Andras Stock Farm ............................110 Angelo Cattle Company .....................102 Angus World ......................................106 Atkinson Reds ......................................98 Axtell Cattle Co ..................................104 Bachman Cattle Farms . - On page 110

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ARA Magazine

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Charli Crawford
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Tracey Koester
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