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JANUARY 2015
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Board Commentary
These are amazing times in the beef industry, and especially amazing in the Red Angus breed. We continue to see growth, acceptance and demand. I've heard Red Angus referred to as the “best-kept secret” in the beef industry. Well, guess what? The cat is out of the bag. - On page 8
Association Commentary
Programs Two decades ago, in order to capitalize on the opportunities of the times, the Red Angus Association of America (RAAA) developed the commercially focused Feeder Calf Certification Program (FCCP). Looking back, the FCCP has become an industry leader to identify age, source and Red Angus genetics. - On page 10
Gary Fike to Lead Red Angus Marketing Team
The Red Angus Association of America (RAAA) is pleased to announce its new Director of Commercial Marketing, Gary Fike. Fike’s primary responsibilities will be to plan and direct marketing programs with a focus on increasing demand for Red Angus genetics. - On page 14
Marketing Update
Sale Catalog Data Extracts Sale catalog data extracts are the first important factor in getting your sale catalog in order. - On page 14
Member Services Update
The objective of THR is to accumulate reproductive and performance data on all animals in the herd without controlling which animals will be registered. The purpose is to report either a calving record through weaning or a reason code as to why the female did not produce a natural calf. - On page 16
Top Genetics and Smart Management Equal Superior Beef
Top Genetics and Smart Management Equal Superior Beef. - On page 20
Herd Navigator Identifies Genetic Merit of Commercial Females
Pick up any agriculture publication and you are sure to find an article commenting on the strength of the cattle market. Indeed, commercial producers are experiencing great financial revenues, but, with the high prices we must also recognize that we are operating in quite possibly the most risky financial environment experienced in decades. - On page 38
2014 ARA Magazine Photo Contest Winners
2014 ARA Magazine Photo Contest Winners. - On page 42
JRA offers leadership and networking opportunities
A new year comes with new challenges and exciting opportunities for fun and growth! The 2015 year will be filled with lots of events that will allow juniors to grow as leaders, learn about the Red Angus breed and network with other juniors from across the nation. - On page 54
The Death of a Dynasty
As with most issues in life, it has to deal with something more complex than asset protection trusts or charitable lead annuity trusts. It has to deal with people. By nature, we’re complex beings and we bring emotion, opinions, relationship bias and independent thought to the table. - On page 62
Stem-Cell Research Unlocks the A.I. Barrier
"That can be problematic for breeders who only learn about a bull’s ability to produce exceptional traits - like high-quality, productive females - years after that bull is gone or has stopped producing semen," explained Dr. Kyle Caires, assistant professor and animal scientist at Berry College in Mount Berry, Georgia. - On page 72
Total Herd Reporting...
The Red Angus Association of America (RAAA) was the forerunning breed association to create and implement Total Herd Reporting (THR). This new concept revolutionized the fee structure for Red Angus registrations, but more importantly, focused the industry on the relationship between complete data and the value of subsequent genetic predictions. - On page 88
If you Show, be in the Know!
As we enter the 2015 show season, it is important to remember to make sure your show animals are eligible and all of the information is correct at the National Office. Here are a few things to remember to make sure you are ready to show. - On page 92
Member News
After traveling for hours by air to reach Argentina and Uruguay, a group of Kansas cattlemen found the scenery out their window to look strikingly similar to home. The land, mostly flat with scattered rolling hills, was dotted with cattle as far as the eye could see. - On page 106
Sale Reports
Triple M Ranch Female Production Sale November 1, 2014 Mandan, North Dakota Sale Manager: Red Cow Relocators Lots Average 47 Red Angus Open Heifers....................$1,900 1 Red Angus Bred Heifers........................$2,800 16 Red Angus Bred Cows.......................$2,520 3 Red Angus Cow-Calf Pairs...................$2,650 4 Commercial Heifers. - On page 116
In Memory
Helen May Pederson was born on March 29, 1918, in Chatsworth, Ill., to Elmer and Nancy Brammer. Like many families in the 1920s, the Brammers migrated west, settling near Dupree, S.D., where Helen attended grade school and high school. She graduated as valedictorian of her class and then went on to attend Northern Normal in Aberdeen, S. - On page 118
Welcome to our Newest RAAA Members!
BRUCE & JOI MELTON MELTON FAMILY FARMS 55247 S COUNTY RD 214 MUTUAL, OK 73853 WES MILLER TOP FLIGHT CATTLE 22944 HWY 47 CUSTER CITY, OK 73639. - On page 120
Sales & Events
January 1 Final Ad Reservation/Editorial Deadline for February ARA Magazine 8-9 JRA Young Stockman Program, Denver, CO 9-10 RAAA Board of Directors’ Meeting, Denver, CO 10 Reds on the Rocks, Denver, CO 10 NWSS Red Angus Junior Show, Denver, CO 10... - On page 128
Advertiser Index
3K Land & Cattle Co ..........................119 3K & Friends ........................................26 5L Red Angus................................73,123 ABS ......................................................11 Accelerated Genetics ..........................13 Andras Stock Farm ............................130 Angelo Cattle Company .....................122 Angus World ......................................126 Arrowsmith Red Angus ........................35 Atkinson Reds ....................................102 Axtell Cattle Co..............................46,124 Bachman Cattle Farms ......................129 Bar C Red Angus. - On page 130

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ARA Magazine

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Charli Crawford
charli@redangus.org

Editorial:
Tracey Koester
tracey@redangus.org

Advertising:
Kevin LeMaster
kevin@redangus.org

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