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OCTOBER 2017
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Board Commentary
It is late-August as I sit here writing this Board Commentary. The focus this month is the Red Angus female, and this past week Red Angus heifers made a huge splash! I attended the Bighorn Classic Superior Livestock Sale in Sheridan, Wyoming. Several of my bull customers were selling their calves, and I went to the sale to show my support. - On page 6
Association Commentary
Growth in the Red Angus breed has been nothing short of tremendous during the past two years – we could not have scripted it any better. No other U.S. beef breed of significant size can compare when it comes to the rate at which registrations, cow inventories and other key business metrics have increased (see table below). - On page 12
Marketing Update
These are the kind of comments that could be heard up and down the hallways at the Superior Big Horn Classic in Sheridan, Wyoming, this August. The Red Angus Marketing Team has had the privilege of traveling to video auctions throughout the summer months, and we’ve seen first hand the splash that Red Angus genetics are making in the cattle market. - On page 24
Grid Master Award Winners Recognized for Excellence
The RAAA recognizes excellence in commercial cattle and the feeding industry through the Grid Master Award. The prestigious award is earned by those firms who have successfully combined superior Red Angus genetics, feeding management skills and precise marketing to achieve success with the harvest of a superior beef carcass. - On page 26
Red Navigator Test Offered at Special Fall Pricing
An exciting opportunity exists again this fall for special pricing on the Red Navigator genomic test for commercial Red Angus females. Producers who use this test, developed by GeneSeek, will be able to compare their commercial Red Angus females against the entire commercial heifer data set on file with the Red Angus Association of America. - On page 28
Member Services Update
Members can now complete registrations, transfers, inventory and weight updates, and many more important functions online and in real time. Members can log on to REDSPro with their member number and password, and will now be able to complete their own work through the “Data Entry” tab. - On page 36
Technology and Cow Sense Direct Success on Price Ranch
When you’re in charge of a family commercial cow-calf operation established in 1898, some might find it tempting to do things the way the previous generation did them. That’s not the case for fifth-generation rancher John Price, Price Ranch, of Deer Trail, Colorado, who returned to the family ranch in 2000. - On page 42
Red Angus 2017 National Open and Junior Show
Junior Show – August 18, 2017 Open Show – August 19, 2017 Des Moines, Iowa • Iowa State Fair. - On page 54
Red Navigator Serves as Roadmap to Growing a Great Cowherd
For generations, ranchers have dreamed of a better way to predict the productivity of their females other than phenotype alone. With Red Angus’ Red Navigator DNA test that dream has become reality. Now in its third year of implementation, Red Navigator continues to grow in popularity amongst progressive cattlemen. - On page 60
DNA Technology Qualifies Herds for Top Dollar Angus, Increases Profit
Technology continues to advance and change the way our industry does business. DNA testing is one example of a scientific advancement and it is a very powerful tool. Unfortunately, most of our nation’s beef producers don’t take advantage of genomic profiling in their operations. - On page 70
RAAA Implements Updated Zoetis Genomic Test
The Red Angus Association of America is excited to announce the release of Zoetis’ HD50K/i50K Version 2 genomic test along with the release of the Fall 2017 EPDs. Representing a recalibration of Zoetis’ original genomic test, Version 2 provides Red Angus breeders with a significant improvement in genetic prediction accuracy. - On page 84
JRA Update
As a junior attending Oklahoma State University studying agricultural communications and animal science, and a freshman attending Sandhills Community College pursuing an associates in science, seeing agriculture on an international scale has always been an interest of ours. - On page 90
Member News
His exceptional work ethic was evident as a youth when he served as class president of Fort Supply High School. He was president of the FFA, and earned the Junior Master Farmer Degree. - On page 95
Welcome to our Newest RAAA Members!
LAVERS RANCH 1289 FM 352 JACK LAVERS CORRIGAN, TX 75939 1000 WHITE RIVER RD GLENNVINE, CA 93226 LILA PERRY 1421 JENTRY RD MONTGOMERY CATTLE CO. INEZ, TX 77968 LLC CHAD MONTGOMERY Area 5 – Northern Plains. - On page 100
Calendar of Events
3 Lorenzen Ranches Fall Bull Sale, Galt, CA 4 Halfmann-Beckton Red Angus, Miles, TX 5 California Girls Online Female Sale, Gilroy, CA 5 Peacock Angus Ranch Promising Prospects Online Sale 7 Hall-Pokorny Red Angus Dispersal, Bartlett, NE 7 Solution... - On page 108
Advertiser Index
3K Land & Cattle Co ............................99 5L Red Angus ..........................80,81,103 9 MIle Ranch ........................................17 ABS ................................................10,11 Accelerated Genetics ..........................13 Adams Angus Ranch............................97 Andras Stock Farm........................55,110 Angelo Cattle Company .....................102 Angus World ......................................106 Atkinson Reds ......................................98 Axtell Cattle Co ..................................104 Bachman Cattle Farms ......................109 Bar C Red Angus. - On page 110

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ARA Magazine

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Charli Crawford
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Editorial:
Tracey Koester
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Kevin LeMaster
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