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JULY/AUGUST 2015
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Board Commentary
Here's the story of a little girl, 8 years old, and a red brockle-faced cow. Her name was Geraldine. (The cow.) The little girl was me. Geraldine was the first cow I owned. This is really cheesy, but my heroes have always been cows - some cowboys, too - but mostly the cows. - On page 6
Association Commentary
Recently, the Beef Improvement Federation convention was held in Biloxi, Miss. The meeting was well attended by Red Angus enthusiasts from across the United States. During the session, several important and informative topics were discussed. - On page 8
Marketing Update
The Association and marketing staff strive to provide avenues for our stakeholders to add value to their calf crop. One example of our persistent commercial focus is our bigpicture understanding and appreciation of crossbreeding, and its role in improving efficiency and profitability for the American rancher. - On page 10
Member Services Bulletin
Member Data-REDS enabled stakeholders to view and download reports with limitations and to enter data, which in turn sent an email to staff with a file to upload. Data Entry on REDSPro is set up for members to enter or upload an electronic file and be able to submit the data real time for processing. - On page 14
REDSPro Offers Cutting-Edge Options to Red Angus Data Access
While Redbull has provided RAAA with two decades of service, it had become increasingly challenging to implement modern demands, such as DNA technology and selection indices. While programmers were able to eventually incorporate these technologies, there were a whole host of additional modern features that weren’t available to RAAA stakeholders. - On page 16
Loaded 4 Leadership – Same Great Experience, New Location
Take a stand and deliver a message advocating for agriculture and the Red Angus breed. This year’s Loaded 4 Leadership (L4L) conference will focus on exploring leadership skills while creating and practicing key messages juniors can use when interacting with the public. - On page 22
The Sensible, Profitable Crossbreeding Solution
Crossbreeding has been well established as the fastest method to add heterosis - and therefore profitability - to a predominantly straight-bred set of cows. Through planning and thoughtful application, producers can add hybrid vigor, fertility and additional performance to their calf crop in one generation. - On page 26
Crossbreeding Systems
The goal of a rotational crossbreeding system is two-fold: 1) Generate females that combine the complementary cowherd traits of parent breeds while building acceptable levels of maternal heterosis into the cowherd. 2) Build reputation feeder cattle that excel in the feedlot and carcass traits that will keep buyers bidding aggressively. - On page 28
The Common Denominator
Red Angus crossed with terminal Continental breeds like Charolais and Limousin produce feeders that can excel in both gain and conversion while reaping premiums for both Yield Grade and Quality Grade. - On page 32
Marketing Solutions for Ranchers Utilizing Crossbreeding Systems
Whether resultant calf crops qualify for the beef industry’s original USDA Process Verified Program - the Red Angus Feeder Calf Certification Program (FCCP) - or the Allied Access program, customers are ensured of USDA Processed Age and Source Verification and FREE promotion of load lots for calves or yearlings at sale time. - On page 34
Diversification Ties Family Together
Agricultural diversification has become an accepted and encouraged business plan to minimize risk and complement various resources. Messer’s Beaver Creek Ranch of Richardton, N.D., sets the bar high as a business model for diverse, multi-generational family operations. - On page 44
RAAA Year in Review
The demand for Red Angus genetics continued to increase during 2014-2015. Through all phases of beef production, the Red Angus breed is expanding its influence and encouraging cattlemen to take advantage of Red Angus genetics and programs. - On page 52
RAAA Board of Director Candidates
Red Angus Association Candidate for Area 1 of America. Kim and her Sam Lorenzen husband Scott own and operate Cross Sam Lorenzen of Pendleton, Ore., is seeking elec- Diamond Cattle Co. They have two daughters: Johanna, 11, and Marie, 8. tion for the position of Director of Area 1 – West. - On page 60
Sale Reports
Volume buyers were Brian Ebberson of Belden Neb., with seven bulls, Kilday Ranch of Fullerton Neb., with five bulls, Jim and Joe Schnetzer of Wolsey S.D., with five bulls, Walking C Cattle Co. of Lexington Neb., with five bulls, Dennis Folkerts of Hemmingford, Neb. - On page 68
Red Angus Stakeholders Impact Beef Improvement Federation
The Red Angus Association of America (RAAA) experienced an exciting week at the 47th annual Beef Improvement Federation (BIF) Research Symposium and Convention in Biloxi, Miss., June 9- 12. - On page 75
Member News
Deists Attend Young Leaders’ Conference Matthew and Catherine Deist of Jasper, Tenn., were sponsored by Sequachee Valley Electric Cooperative to participate in the Young Leaders’ Conference in February. The Deists joined more than 300 others from across Tennessee for the annual weekend of motivational, recreational and educational segments. - On page 76
Welcome to our Newest RAAA Members!
FLYING V RANCH II RED ANGUS FERNADO VARGAS JR & FER- NANDO VARGAS SR 1202 CR D LAMESA, TX 79331. - On page 77
Calendar of Events
9-11 Superior Labor Day Video Auction XXXV 11 JRA Loaded 4 Leadership Workshop, Grapevine, TX 12-13 Wildcat Creek Complete Dispersal, Peabody, KS 15 National Red Angus Open and Junior Show Early Deadline 19 Paul & Sandy Fehrman Herd Elite Reduction... - On page 88
Advertiser Index
3K Land & Cattle Co ............................79 5L Red Angus ......................................83 ABS ......................................................11 Accelerated Genetics ..........................13 Andras Stock Farm ..............................78 Angelo Cattle Company .......................82 Angus World ........................................86 Atkinson Reds ......................................66 Axtell Cattle Co ....................................84 Bachman Cattle Farms....................29,89 Bar C Red Angus..................................79 Barenthsen-Bullinger Red Angus .........84 Basel Red Angus. - On page 90

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Charli Crawford
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