Board Commentary
As Isit down to think about what job needs to be done next, Iam able to enjoy a beautiful, warm summer Sunday afternoon in the Deep South. We have just completed cutting some of the season’s best bermuda hay and now must produce this article for ARA magazine. - On page 6

Association Commentary
From the ads and footnotes it sometimes seems they are unrelated, or viewed as opposing approaches to animal breeding. Subscribers to this notion might think phenotypic selection more an art, the product of a keen eye honed by years of visual appraisal. - On page 10

Marketing Update
As the summer heat continues to grip the country, the annual summer video sales are heating up the marketplace. - On page 12

Registration Bulletin
The primary reason for the earlier data submission deadlines is that the RAAA dataset (which includes both Red Angus and Canadian Angus Association (CAA) data) must be combined with the American Simmental Association (ASA) dataset. Cross-referencing is an important component of this process. - On page 16

Fall 2010 Red Angus EPDs…
It is with great excitement that RAAA announces the availability of Red Angus' Fall 2010 EPDs. This is no ordinary EPD release, but rather the birth of Red Angus multi-breed genetic evaluation for growth and carcass traits. - On page 18

The Original Cow Country
Each year, millions of visitors journey south to Florida. Tourists from all over the US and foreign countries travel to the state in search of a relaxing day on its beautiful beaches or to discover the wildlife within Everglades National Park. - On page 22

Rancher Friendly Enrollment
How it Works • Contact Red Angus marketing staff at (940) 387-3502. • Complete Supplier Evaluation. • Tags are shipped and applied at ranch of origin. • Left over tags can be used for subsequent calf crops. • Customer returns FCCP Enrollment Agreement. • USDA approved Certificate of Compliance issued. - On page 36

Free Feeder Cattle Marketing Tools
Superior Livestock Auction. Red Angus lots noted on the video monitors, in the printed catalog and sortable on Superior’s online catalogs. Thousands of Red Angus sired calves are marketed on Superior’s summer sales including the Video Royale and the Big Horn Classic, both sponsored by Red Angus. - On page 36

Feeder Calf Sales
Over 25 livestock markets across the nation host scheduled Red Angus Feeder Calf Sales in the Fall and Spring of the year. Ranging from ND to OK and MT to MO, Red Angus bull customers can take advantage of the increased volumes selling on a given day.. - On page 36

Added Value Options
Red Angus networks with feedyards across the country to provide options that best fit cattlemen looking to retain full/partial ownership of their calves. These experienced feedyards enjoy the benefits of feeding Red Angus cattle and the marketing flexibility the FCCP “Yellow Tag” delivers. - On page 37

2010 GridMaster Award Winners
There is no question that cattle having the capability of successfully navigating a competitive grid marketing program have greater value at the fed as well as the feeder calf level. - On page 46

“Where Change Comes Slowly” by Tim Cox
About The Artist Tim Cox was born in 1957 and raised in the farming and ranching community of Duncan, Arizona near the New Mexico state line. In a 1975 high school English class essay he wrote that one of his fondest wishes was to be a member of the Cowboy Artists of America. - On page 69

RAAA New Members
CHANNEL K RANCH ROGER, DIANE, RANDY KOLLER 3102 KIRBY MAYVIEW RD POMEROY, WA 99347. - On page 76

Calendar of Events
2 Damar Farms Best of Both Worlds Female Sale, Strum, WI 9 “Paper” Deadline for National Cattle Evaluation 9 Halfmann Red Angus “Red Investment” Production Sale, Miles, TX 11-13 NILE Red Angus Sale, Billings, MT 13 RA Brown Ranch 36th Annual Bull,... - On page 84

Advertiser Index
3K Land Cattle Co.......... ............55,73 5L Red Angus - On page 86